PressMatrix and the Schlütersche Media Group Form a Partnership in Digital Publishing
Berlin/Hanover, January 8, 2026 – PressMatrix is expanding its client network to include a prominent company. TheSchlütersche Media Groupwill now rely on the PressMatrix platform for its digital publishing operations. With this partnership, the Berlin-based SaaS provider strengthens its network of renowned publishing partners and supports Schlütersche in the strategic development of its digital trade media portfolio. The company offers trade media for target groups including skilled trades, construction, automotive, veterinary medicine, and industry.
As part of this partnership, numerous Schlütersche e-paper offerings will be migrated to the PressMatrix platform and will go live shortly. Schlütersche aims to provide its readers with modern, convenient, and cross-platform access to journalistic content on smartphones, tablets, and desktops, while also tapping into new opportunities for reach, user engagement, and monetization.
Among the titles that will be distributed digitally via PressMatrix in the future areK-Zeitung, NC Fertigung, Protector, Norddeutsches Handwerk, amz, Asphalt & Bitumen, andDie Praktische Tierärztin.
About the partners
PressMatrix, powered by platform X, helps publishers, associations, and publishing companies enter the digital age. The Berlin-based tech company, a subsidiary of the VNR Group, supports more than 400 clients in converting their content into multimedia apps and digital portals. Together with platform X, PressMatrix offers innovative solutions in the areas of marketing, subscription services, data + AI, and digital publishing, thereby opening up new opportunities for publishers and subscription companies on their journey toward digital transformation.
Schlütersche Verlagsgesellschaft mbH & Co. KGwas founded in 1747 and, together with its nationwide subsidiaries, forms the Schlütersche Media Group. As a media service provider for small and medium-sized enterprises, Schlütersche develops advertising and marketing concepts—digital, print, or cross-media—all from a single source. Whether in industry, skilled trades, veterinary medicine, automotive & mobility, medicine, or law: As a digital solutions provider for small and medium-sized businesses, its portfolio includes leading trade media, customized marketing solutions, and recruiting services. The product range is complemented by the guidebooks published by Humboldt-Buchverlag. Other business areas of Schlütersche include municipal business media and training guides. By combining specialized and industry expertise with a wide range of media and communication services, as well as the all-in-one marketing tool COCO, Schlütersche consistently provides its target groups with tailored solutions. For more information, visit schluetersche.de.
Digital publishing with a focus on user experience and AI
For the Schlütersche Mediengruppe’s e-paper offering, PressMatrix relies on an AI-powered platform architecture that intelligently curates content, delivers it in a personalized manner, and makes it available across platforms. The focus is particularly on the following core functions:
- E-paper delivery as a website and app solution(iOS and Android)
- Alternative display of e-paper content inthe AI article feed
- Personalization and user accessvia subscription login and push notifications
- AI-powered featuressuch as expense descriptions, text summaries, and chatbots
- Accessible and flexible reading throughtext mode and audio read-aloud functionality
- Analytics and reporting featuresfor evaluating usage, reach, and performance
“Our collaboration with the Schlüterschen Mediengruppe demonstrates just how important future-proof publishing solutions are for publishers and corporate publishers today,” saysSerdal Kutun, COO of PressMatrix.“Our platform combines technological excellence with innovative, AI-powered features. This enables us to provide our customers with the foundation they need to deliver content more intelligently and sustainably develop their digital business models.”
Speaking on behalf of Schlütersche,Ingo Mahl, CEO of the media group, explains:“We are very pleased to have entered into this strategic partnership with PressMatrix. “Collaborating with thishighly innovative and very experienced technology partner takes our digital publishing offerings to a new level. With these smart and highly useful AI features, we will offer our readers a significantly improved reading experience and provide our advertising clients with a whole new environment. This also positions us for the future in these publication formats.”
Press Contact: PressMatrix / platform X
Ralph Fürther
Press Officer
T +49 (0) 171 4859871
ralph.fuerther@media5.de