Rooted in Bonn. Connected worldwide.
VNR GRoup
We ensure customer success
VNR Group This is us.
We are the VNR Group, a family-owned company dedicated to helping people succeed in both their personal and professional lives since 1975.
As a family-run business, the VNR Group provides publishing consulting, software-as-a-service (SaaS) solutions, and a full-service platform designed for a wide range of audiences. Our mission is to help people succeed every day, both professionally and personally.Â
What sets us apart is our relentless drive for excellence and continuous improvement. With entrepreneurial vision, a results-oriented mindset, a willingness to embrace change, and genuine passion for our work, we have grown into the company we are today.
VNR GRoup
At a glance
- Headquarters: Bonn-Bad Godesberg, Germany
- Family-owned since: 1975
- Founder: Norman Rentrop
- Around 800 employees worldwide
- Average age: 35.7 years
- Work culture: First-name basis (informal "you")
- Annual revenue 2023: €154 million
- Ranking: 8th largest specialist publisher in Germany
- Global presence: Active in 7 countries
Our Group
As the VNR Group, we offer publishing content and services to help our customers become more successful. Digital utility journalism and workflow solutions for our customers are developed by the VNR Group (Bonn, Germany), theFinancial Media Corporation(Jacksonville, USA), Wiedza i Praktyka (Warsaw, Poland), andAgora Business Publications(Manchester, UK). We offer our internal marketing and fulfillment systems to customers viaplatform X GmbH & Co. KG.
5 Key Facts About Us
Our Group
Since our founding in 1975 with our very first product, The Business Idea, we have been supporting our customers with independent information, insights, and services. Our greatest strength? Direct marketing. Our organization and systems are optimized for effective marketing and rapid product testing.
Our Products
We publish content created by independent editors with strong opinions and practical experience. Our journalistic approach is all about usability – from those who do, for those who apply. As a group, we don’t dictate editorial viewpoints. Within ethical guidelines, we give our editors a platform to share reliable, verified information and opinions. Whether it's print, webinars, or digital formats – everything is designed with the customer in mind.
We also offer complementary services like workflow tools, e-learning, consultancy, and more – all to support our customers in implementing what they learn.
Our Marketing
Our marketing thrives on persuasive copy and strong sales arguments. It's built to scale established products and efficiently test new ones in the market. We constantly invest – in new customer relationships, greater reach, and innovative advertising formats.
We are data-driven and scale both our marketing and fulfilment through state-of-the-art centralised systems. These systems allow us to create, test, and further develop offers for and with our customers at speed.
Our Customers
We aim to build long-term, trusted, and direct relationships with our customers. This enables us to co-develop and test new offers together. A key to our success: recurring subscription products. We are specialists in marketing and managing these.
Customer satisfaction is built on high-quality products and our world-class subscription service – resulting in loyal customers who are successful and recommend us to others.
Our Employees
We thrive on great ideas and the dedication of our most valuable asset: our people. We foster an entrepreneurial mindset at every level - the ideal of “intrapreneurs.” We invest the equivalent of one month’s salary per employee each year in personal development and training. Over the past 40+ years, we have trained more than 200 apprentices and trainees, over 40 of whom continue to work within the group today. Our focus is on nurturing long-term, internal career paths, where performance and potential matter most - not formal credentials. Entrepreneurial principles guide the way we support and grow our people.
WE ARE ENTREPRENEURS
Entrepreneurs within the Company
We invest in what makes us strong: our employees.
We invest the equivalent of one month’s salary per employee each year in personal development – because focused training is the foundation of entrepreneurial thinking.
We think long-term – through in-house training, internal career paths, and by fostering entrepreneurial responsibility. What matters to us are performance and potential – not degrees.
Our entrepreneurial mindset drives us to always act in the best interests of the company as a whole.
