Platform X Joins the Federal Association of Subscription Services – Plans to Participate in Advisory Boards and Industry Development
Bonn, March 1, 2026 – platformX GmbH & Co. KG joined the Bundesverband Abonnement e.V. (BV Abo) as amember on March 1, 2026. With this move, the service provider is strengthening its active role in the subscription industry and will contribute its expertise to the association’s work in a targeted manner going forward.
The Bundesverband Abonnement e.V. is recognized as the central representative body for the subscription industry in Germany. It connects publishers, advertising and sales service providers, as well as service and IT companies across the entire subscription business value chain. In addition to representing the industry in dealings with policymakers and the public, the association provides a platform for professional exchange, market analysis, and the further development of common standards.
platform X plans to play an active role, particularly in theAdvertisingandService & Technologyadvisory boards. Among other things, the focus will be on further developing practical processes between publishers and advertising and sales service providers, as well as optimizing technical and operational interfaces in subscription management. In principle, all three advisory boards—Press, Advertising, and Service & Technology—are relevant to the company.
In addition, platform X sees great potential in participating in the association’s working groups, particularly in the permanentData Protection Working Groupas well as in the currently active working groups focused on revising industry regulations and expanding into new subscription sectors beyond the traditional media landscape. Issues such as regulatory developments, data protection requirements, and industry-wide standards are becoming increasingly important for publishers and subscription companies.
“In our view, the future of many business models—particularly in the media industry—lies in subscriptions or recurring direct business with end customers. At the same time, new technologies, rising customer expectations, and growing cost pressures are fundamentally transforming the industry. Providers and systems are stepping back, partnerships are gaining importance, and shared platforms are becoming a decisive factor for success. As platform X, we want to actively shape this development and position ourselves as a new, central full-service partner for subscription marketing and subscription services—including for external companies. The Bundesverband Abonnement e.V. is the ideal platform for us to contribute our experience and jointly set new trends for a modern and sustainable subscription business,”says Michael Schrader, Managing Director of platform X.
The Federal Association also welcomes thenew membership:“The subscription industry faces major technological and regulatory challenges. This makes it all the more important to have partners like platform X in the association who actively contribute their expertise to advisory boards and working groups. Together, we can develop concrete solutions and strengthen the industry in the long term,” explains Karina Pusch, Managing Director of the Federal Association of Subscription Services (Bundesverband Abonnement e.V.).
Through its membership, platform X aims to actively shape the future of the subscription economy. As a full-service provider with extensive operational and technological expertise in subscription management, the company brings a perspective that holistically integrates sales, service, technology, and regulatory requirements.
At the same time, the association’s work through platform X facilitates more intensive dialogue with market participants, opens up new opportunities for collaboration, and provides the chance to incorporate insights from the fields of advertising, data protection, and industry standards into the organization’s own development at an early stage.
About the partners
platform X GmbH & Co. KGis a full-service provider for publishers and subscription companies. The company supports its partners across the entire value chain of the subscription business—from operational subscription management and payment and receivables management to the optimization of sales and service processes. With modern system landscapes and specialized teams of experts, platform X lays the foundation for efficient, scalable, and future-proof subscription models.
TheBundesverband Abonnement e.V.is the central advocacy organization for the subscription industry in Germany. The association brings together publishers, advertising and sales service providers, as well as service and IT companies, and promotes cross-industry exchange. Its responsibilities include analyzing and evaluating legal and advertising frameworks, developing and updating industry standards, and advocating for the industry’s interests in the political arena.
Michael Schrader
Managing Director, platform X GmbH & Co. KG
Karina Pusch
Executive Director, Federal Association of Subscription Services
Press Contact: platform X
Ralph Fürther
Press Officer
T +49 (0) 171 4859871
ralph.fuerther@media5.de